Element is a brand developed for a new townhouse complex located in North Brisbane, designed with first-home buyers and investors in mind.

The logo features soft, rounded edges to create a welcoming and approachable identity, aligning with the lifestyle the development aims to offer. The colour palette is inspired by the interior perspective renders and complements the neutral tones of the exterior architecture.

A charcoal-blue serves as the primary brand colour, lending a sense of sophistication and modernity, while a light cream tone balances the palette with a relaxed, approachable warmth — achieving a harmonious and refined visual identity.