Gaia Herbs is a wellness brand focused on combining natural botanical medicine with modern science to support healthier living. This project included the full brand rollout — from branding, packaging, website design, product brochures, and supporting collateral — creating a consistent experience across every customer touchpoint.

The identity was designed to work across a range of 14 products while maintaining a strong and cohesive brand system. A curated palette of 14 earthy tones was developed, with each colour uniquely assigned to a product variant. Inspired by nature and herbal ingredients, the colours were carefully selected to create an emotional connection to wellness while helping consumers easily distinguish between products on shelf.

Combined with clean layouts and minimal typography, the packaging feels modern, natural, and premium. A custom icon system was also developed for each product to help communicate benefits clearly and make the range easier to navigate.