The SOS2US brand was developed for a cutting-edge security and intelligence platform designed to revolutionise incident reporting through AI and community-driven insights. The visual identity reflects the brand's core mission: urgency, responsiveness, and advanced technology.

The logo integrates the Morse code for “SOS,” symbolising emergency communication, while the circular form echoes a digital location pin — representing precision, presence, and real-time awareness. The chosen color palette emphasises urgency and alertness, aligning with the platform’s focus on critical incident response. This branding solution balances modernity with meaning, creating a visual system that supports trust, action, and technological innovation.