This impactful print campaign was created to raise awareness about the growing homelessness crisis and to encourage public donations. At the heart of the campaign are three distinct poster designs, each featuring a series of hands coming together to form a symbolic shelter — a powerful visual metaphor for unity and support.

The campaign’s headline, “Lend a hand and change lives,” reinforces this imagery, delivering a clear and compelling message: even small contributions, when combined, can make a meaningful difference. Together, we can build hope and create real change.